Can Eva Longoria and a little Hollywood glitz help ease the working class housing crisis?

LA Times

May 13, 2016

Eva Longoria has lent her name to numerous causes: diversity in Hollywood, education, the plight of farm workers and low-income Latina entrepreneurs.

Now the former “Desperate Housewives” star is taking up a cause few would think flashy enough for celebrities: “workforce” housing.

Longoria, 41, recently became an investor in a Turner Impact Capital housing fund that seeks to preserve blue-collar apartment units across the country and ease an affordability crisis that has hit minority communities especially hard.

She will also promote and serve as a spokeswoman for the fund led by Bobby Turner, a prominent Los Angeles financier who had a high-profile partnership with former Lakers star Magic Johnson that invested in shopping malls in neglected areas.